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Sofija Zoric-Demajo with her grandaughter Ida

Photo of my granddaughter Ida and me. Taken in Belgrade (2000).

This photo was taken at the opening of the exhibit “Between Tradition and Fashion: The Style of Belgrade Jews at the End of the XIX Century and the First Half of the XX Century.” This exhibit was a joint effort between Belgrade's Jewish community and the Ethnographic Museum. My granddaughter Ida was the creator of the exhibit.

Jakov Demajo, Sofija’s father

Photo of my father, Jakov Demajo. Taken in Belgrade (1912).

My father was a merchant and he had a shop on Kralja Aleksandra Street, on Tasmajdan, near St. Mark's Church. He sold suits and various other things. My father closed his store when he felt he could no longer compete with the younger and more promising people. He closed the store and lived on the interest, I do not know exactly how. In our family, the children never knew what the parents did or how they got by.

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